Google Shopping
Navigate the Google Shopping platform and maximise the impact of your campaigns with expert advice from Hallam.
Let’s take the first step. We’re ready.
Be seen by the right people
Get your products noticed by your target audience on the web’s most popular price comparison service.
Decisions driven by data
Based on your business objectives, we use data to inform key decisions, such as structure and bid changes. And, by using advanced tracking and analysis tools, we’re able to gain a deep understanding of your target audience, leading to higher engagement and conversion rates.
Automate to escalate
We automate as many of our processes as possible, ensuring any changes are made quickly and accurately. We also use machine learning algorithms to analyse large amounts of data and make real-time adjustments to improve campaign performance, leading to more accurate targeting and better results.
Planning to stay ahead
To help our clients remain competitive, we constantly review the network and source third-party data to predict upcoming changes to the ad landscape, enabling us to plan effectively. This ensures you can stay ahead of competitors in areas such as new ad products and user trends.
If you’re not in, you’re missing out.
Google Shopping is one of the best ways to highlight your competitive pricing and show your products to millions of people. If you’re not currently using an agency to manage your campaigns, you could be wasting ad spend and missing out on opportunities to optimise and improve your offering.
Make a bigger splash
We’ve a range of services designed to help you maximise the impact of your Google Shopping campaigns – from setting up and optimising a Google Merchant Center account to creating compelling product listings and developing effective ad copy and messaging.
Better bidding
We automatically create bespoke campaign structures based on previous performance data, and we then apply custom bidding scripts to set the best maximum Cost Per Click. Finally, we allow our main advertising partners, Google, Bing and AdRoll, to change bids in real-time for improved accuracy.
How we work, works
We’re in the business of results. Take a look at our recent work, or get in touch to learn more about how we did it.
Let’s take the first step. We’re ready.
Frequently asked questions
What is A Google Merchant Center account?
A Google Merchant Center account is a tool that allows online retailers to upload and manage their product information, making it available to Google Shopping and other Google services. The account acts as a hub for product data and provides merchants with insights into how their products are performing on the platform. Having a Merchant Center account is a necessary step for any retailer looking to advertise their products on Google Shopping.
What are the benefits of setting up a Google Merchant Centre account?
The benefits of setting up a Google Merchant Center account include:
Increased visibility
Your products will be visible to a wider audience through Google Shopping and other Google services.
Improved product data management
You can easily manage and update your product information in one place, ensuring that your customers have access to accurate and up-to-date information.
Better performance insights
You can track how your products are performing on the platform, allowing you to make data-driven decisions about your advertising strategy.
Increased sales
By making it easier for customers to find your products and compare prices, a Merchant Center account can help increase your sales and revenue.
Improved customer experience
With accurate product information and a visual product display, customers will have a better shopping experience, helping to build trust and loyalty with your brand.
How is the performance of my products on Google Shopping tracked?
The account provides you with insights into how your products are performing, including data on impressions, clicks and conversions. This information can help you make data-driven decisions about your advertising strategy, allowing you to optimise your campaigns and improve your results on the platform.
You can also use tools like Google Analytics to gain a more comprehensive understanding of how your products are performing and how customers are interacting with your online store.
