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Marketing news, opinion and resources from the experts at Hallam. Subscribe to our newsletter and get content like this in your inbox, monthly.

Advertising

Navigating the shift from precision to prediction in marketing measurement

The imminent deprecation of third-party cookies, coupled with increasing privacy regulations and fragmented media consumption, is significantly altering the foundation…

Web Design + Development

Web accessibility is set to become a legal requirement: are you ready?

On the 28th June 2025, the European Accessibility Act (EAA) comes into effect. Although there’s already been a directive in…

Digital Strategy

How to get visibility into the B2B buyer journey

When researching the key challenges of B2B marketers, the complexity of the buyer journey always comes top of the list.…

Social Media

Social commerce advertising: turning social media into a sales channel

The merging of shopping and social media certainly isn’t a recent development, but in the ever-changing digital sphere, the game…

Creative

Designing from a distance: collaborating with a remote-first creative team

It’s not news to anyone that how we work has changed dramatically since the Covid-19 pandemic. Adaptations and new working…

eBooks + Downloadable Content

March 2024: digital trends report

We’re heading into the final month of what has already - and continues to be - a busy first quarter…

Creative

Safe creative is boring and doesn’t work

“Let’s go with the risky creative” is not a phrase you tend to hear a brand’s marketing manager use very…

Digital PR

How to measure success in Digital PR

"How do you measure the effectiveness of Digital PR?" is a question that's been batted around for the last few…

Branding

Building a compelling brand

There are three things every company needs to do in order to grow: build a strong and compelling brand, get…

SEO

How can SEO training benefit project managers?

When you work in digital marketing, not a day goes by without hearing the term ‘SEO’. While those of us…

Analytics

Eyes on the prize: effective measurement frameworks for 2024

Attribution in 2010 was simple, a user clicked on an ad and that ad was attributed to the sale. To…

Digital Strategy

February 2024: digital trends report

2024 is already predicted to be a year with so many changes and challenges for marketers to navigate - and…

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