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Growing pains: bold strategies to outperform a challenging marketplace
On the 26th March 2024, Hallam, alongside our partners at LinkedIn, hosted an exclusive event focused on how B2B brands…
Navigating the shift from precision to prediction in marketing measurement
The imminent deprecation of third-party cookies, coupled with increasing privacy regulations and fragmented media consumption, is significantly altering the foundation…
A blueprint for advertising an app
In today's world, where smartphones have become an indispensable part of our lives, the demand for mobile apps is skyrocketing.…
Hallam bags six nominations for the European Search Awards 2024
The European Search Awards are back for 2024 and we’ve been named as finalists for an incredible six categories. About…
April 2024: digital trends report
As we head into Q2, economic uncertainty continues to be a huge factor in determining where your marketing budget is…
Algorithmically woven words: navigating a labyrinthine tapestry*
Since the advent of AI based on large language models, such as ChatGPT, there’s been a lot written about the…
Web accessibility is set to become a legal requirement: are you ready?
On the 28th June 2025, the European Accessibility Act (EAA) comes into effect. Although there’s already been a directive in…
How to get visibility into the B2B buyer journey
When researching the key challenges of B2B marketers, the complexity of the buyer journey always comes top of the list.…
Social commerce advertising: turning social media into a sales channel
The merging of shopping and social media certainly isn’t a recent development, but in the ever-changing digital sphere, the game…
Designing from a distance: collaborating with a remote-first creative team
It’s not news to anyone that how we work has changed dramatically since the Covid-19 pandemic. Adaptations and new working…
March 2024: digital trends report
We’re heading into the final month of what has already - and continues to be - a busy first quarter…
Safe creative is boring and doesn’t work
“Let’s go with the risky creative” is not a phrase you tend to hear a brand’s marketing manager use very…
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