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In this blog, I'm going to go through the basic steps to set up a working Alexa Skill, complete with custom variables (aka "slots") and responses.
Interests and lifestyle targeting on platforms such as Facebook and LinkedIn have previously trumped that available on Google AdWords, or as it is now to be called, Google Ads.
The Nottingham Digital Summit put Nottingham on the digital marketing map on 21st June 2018. More than 600 delegates attended inspirational sessions from leading industry experts. Watch all the presentations...
More often than not, when it comes to UX and SEO considerations when building a website, there isn’t a huge trade-off that needs to take place between the two disciplines.
With a new feature launch from Instagram, we discuss the importance of long-form video and how to build it into your content strategy.
Hallam developer Alex Walker reports on the dev team's life-changing experience at the 2018 WordCamp Europe conference in Belgrade, Serbia.
While attending a recent talk on content and link building by Kirsty Hulse, MD of Many Minds, at the recent Nottingham Digital Summit, I was inspired to tackle some of...
You know your customers, and you want to find more people just like them. Google's "similar audiences" can help you to target users that demonstrate similar behaviour to your customers...